Aries SEO

I want to talk about the more creative side of SEO for the next few posts to come.

To read about SEO on most forums and blogs you would think it’s a totally formulaic science whereby if you just follow steps a-z and it will work, when in reality, and especially on big sites, at the cutting edge there is almost invariably room for considerable “creative seo” movement in your strategy and execution.

It is on these outer edges where the “what-if’s” & “well, why don’t we try…s” can sometimes produce fantastic results, hidden gems of information or SEO “tricks” which can literally rocket you up the charts.

There are really no hard and fast rules and as with any “art” there are a lot of different approaches and ways of achieving the same end, ie a work of art. The ability to think laterally is a real plus in SEO as often the best solution isn’t the most immediately apparent and may take a little mulling over from a lateral perspective before the best idea finally creeps into view on the radar.

So in the (upcoming) series what I’ll try and do is give actual examples as much as is possible without giving away any identities, of how problems can quite often turn out to be quite the opposite with a little lateral thinking and creative SEO applied to the situation.

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